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14 weeks · 4 courses
SEO specialist
For people aiming at an in-house or agency search role.
Aimed at a job
Where this path leads
Each path is aimed at a specific job title rather than a general subject area.
SEO executivesearch analystorganic growth associate
0weeks, suggested pace
0courses in sequence
0of those courses are free
0lessons across those courses
The sequence
All coursesCourse by course
Work through them in this order. Each course stands alone, but the sequence is deliberate.
Step 1SEO from Zero
How search works, how to find demand, and how to earn a ranking. Free, because it is the top of our funnel.
Step 2AI Search for African Brands
How ChatGPT, Gemini and Perplexity choose sources, and what a brand in Lagos or Nairobi can do to be one of them.
Step 3Analytics: GA4, Search Console and Looker Studio
Set up measurement that survives contact with a real business, then report it in a way a founder will read.
Step 4Career Launchpad
Portfolio, CV, positioning, rates and interviews. Free, and the direct on-ramp to the talent pool.
At the end of each course
Assessed work, not attendance
The brief that closes each course is a real scenario, marked against a rubric you can read before you start. Nothing is scored on hours logged.
- Scored by a qualified marker, not an automated quiz
- A pass earns a certificate with a public verification page
- Passing also queues you for verified-talent review
Ready to start?
Begin with the first course. Progress and assessment are tracked once you have an account.