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We don't just train you for Africa. We train you for the world.
The global startup ecosystem is hungry for African marketing talent, and most of it does not know where to find it. NPDA builds that bridge: practitioner training, assessed certification, a verified talent pool and a community that opens doors.
Lagoswhere we build fromWho we are
One system, built so learning ends in work
Training, certification, hiring and community are not four separate products here. They are four stages of the same pipeline, and each one is designed to hand you to the next.
0+alumni network
0practitioner instructors
0chapters across Africa and the diaspora
2full courses free on the free tier
What we stand for
Why NPDA
Four commitments that decide what we teach, who teaches it and how we judge whether it worked.
African-first
Rooted in Africa. Every case study, strategy and instructor reflects the realities of the markets you will actually work in.
Outcomes-led
We measure success by jobs landed, clients signed and income earned. Every module ends with a portfolio piece.
Nerdy = credible
We go deep. AI tools, data literacy and technical rigour are the baseline, not the advanced track.
Community-led
A professional network that is the conduit between African talent and global opportunity.
The model
How the model works
Five layers, one pipeline. What each layer does, and what it costs.
| Layer | What it does | What it costs |
|---|---|---|
| Free tier | Community, all lessons, all tools, two full courses | Free, permanently |
| Pro subscription | Every self-paced course, certification, templates | Band-priced by country |
| Career programmes | Live cohort, mentorship, internship, placement support | Band-priced, instalments |
| Talent pool | Verification and listing for graduates | Free to talent; employers pay |
| Universities & teams | Institutional licences and lecturer training | Invoiced |
The bridge
Verified talent, free to the talent
The talent pool is where training turns into hiring. Graduates are verified and listed at no cost to them, and employers pay for access.
- Assessed skills, marked against a public rubric
- A communication interview and reference checks
- Shortlists arrive pre-filtered
Go deeper
The rest of the story
Who teaches, what we publish, and how to reach us.
Start with the free tier
No card, no trial clock. Two full courses, every lesson, every tool and the community.