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Learn the whole digital ecosystem
Free where it should be free, assessed where it matters. Browse by track, or jump straight into courses, live programmes, short lessons or a career path aimed at a job title.
The catalogue
Four ways to learn here
Start where you are. Most people begin with a free course or a short lesson, then commit to a career path or a live cohort.
Courses
Self-paced, assessed, certified.
Programmes
Practitioner-taught live cohorts with placement.
Lessons
4-12 minute videos, each with a transcript.
Career paths
Course sequences aimed at a specific role.
0self-paced courses
0live programmes with placement
0courses free permanently
0career paths aimed at a job title
Tracks
All coursesBrowse by track
Every course sits inside a track. Each card says how much sits in it today.
Specialisms
Explore by specialism
Pick the role you are aiming at. Each specialism maps to a path and the courses that build it.
Not sure where to start?
Take the readiness score - twelve questions, a scored report and a recommended path. Or read how certification works.
8practitioner instructorsWho teaches
Learn from practitioners, not just teachers
Every NPDA instructor has managed real campaigns, real budgets and real African clients - and still does.
- Search and AI search
- Performance marketing and media buying
- Analytics and measurement
- Content, social and career preparation
Start with the free tier
No card, no trial clock. The courses marked free in the catalogue, every lesson and every tool.