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Calculator
ROAS and break-even calculator
What return you actually need before a campaign makes money.
Check the return against break-even
Change any figure and the ratio updates as you type.
How to use this
Three things worth knowing
Short version: put honest numbers in, and read the answer as a direction rather than a promise.
Use one campaign and one period
Enter the revenue and the ad spend from the same campaign over the same weeks. Mixing months makes the ratio meaningless.
Add your gross margin
Margin is what sets the break-even point. A business on a 40% margin needs a very different return from one on 70%.
Compare the two numbers
Above break-even the campaign makes money. Below it the campaign loses money even when the revenue figure looks healthy.
Other tools you can use right now
No account, no sign-up. Every one of these works in the browser.
Got the number. Now what?
Nothing on this page closes the gap it just showed you. An assessed course does, and a passed assessment puts you in front of employers briefing roles.