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Marketing
Channels, campaigns and the craft of running them: paid, content, social, email, analytics and the AI layer sitting across all of it.
Marketing
Search the blogPaid advertising articles
2 published articles filed under Paid advertising.
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TikTok ads in Kenya: formats, costs and what converts
TikTok advertising in Kenya is cheap by global standards and converts when the creative looks native to the feed: real people, local reference, a hook in the first second and a next step that works…
Running Meta ads in Nigeria: payments, restrictions and CPMs
Meta advertising in Nigeria is cheap by global standards but operationally fragile. Most campaign failures trace to ad-account funding problems and account restrictions rather than to targeting or…
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